Looking at how and where influence happens

Rhadical Rhetoric

Here you'll find some of my thoughts on persuasion, projects and other things I've been pondering. Thanks for stopping by.

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Who I Am

Matt Hamilton

I'm a Head of Marketing based in the Twin Cities, having spent the last 20 years delivering demand generation for small to medium sized companies. Most recently, I've been focused on growth for startups in the tech space and applying a knowledge of consumer decision making to launching mobile apps, growing subscription revenue, and wrangling marketing attribution challenges. I'm currently focused on leveraging AI for marketing efficiency and deeper personalization. When I'm not working, you might find me listening to podcasts while on a trail run, or seeking out adventure in wild places with my family.

What I Write About

Persuasion

Exploring what motivates people to do what they do, and how influence happens during communication. I often share my observations from external marketing campaigns as well as personal experience.

Digital Marketing

Taking the timeless principles of effective communication and applying them to today's digital landscape. It's especially interesting to see what new possibilities are enables with technology.

Ecommerce

Drawing out some of the lessons learned and interesting tidbits noted over 20 years of selling online.

Segmentation

Between locating valuable customer segments and determining ideal positioning, research can directly inform good marketing strategy.

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