Jack Link’s Partnership
After polling customers about their favorite snacks to take while fishing, Omnia knew that jerky was a popular choice with its customer base. Jack Link’s is the top name in jerky so it made sense to bring the two brands together.
Jack Link’s was able to distribute 20,000 samples of their beef steaks through in-box inserts with Omnia Fishing orders. The samples included information on how to order more through the Jack Link’s website, and generated positive sentiment and sharing on social media.
To take the partnership further, we collaborated with complementary brands to create a compelling giveaway that highlighted Jack Link’s brands including Wild River.
Jack Link’s saw a significant uptick in segment within the angler group, and renewed the program 2 additional years in a row.
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Jack Link's Meat Snacks
Jack Link's partners with Omnia to deliver samples directly to highly engaged anglers.