Category Archives: strategy

branding decision making persuasion psychology strategy tips
Why Product Brands Need To Know Their Average Draft Position (ADP)
02 Sep 2024

Why Product Brands Need To Know Their Average Draft Position (ADP)
branding content decision making marketing personas persuasion psychology strategy
Profiling Ideal Customers: The Enthusiastic Hobbyist
10 Jan 2021

Profiling Ideal Customers: The Enthusiastic Hobbyist
content decision making ethics marketing persuasion podcasts psychology strategy trust value
How Podcast Ads Influence Like CIA Interrogators
14 May 2018

How Podcast Ads Influence Like CIA Interrogators
branding conversion ctr decision making strategy trust
What Your Browse Page Says About Your E-Commerce Brand
09 Mar 2018

What Your Browse Page Says About Your E-Commerce Brand
conversion ctr hacks nostalgia personalization personas psychology retargeting strategy tips
12 Sep 2016

Free Ad Impressions Through Mnemonics
case study content marketing personalization personas strategy tips
20 May 2016

Add flesh to personas with cookies
books competition strategy
18 Oct 2015

Keeping an eye on the competition without following the herd