Fish Vs. Feider Experience

Seth Feider is one of the most popular pros on the Bassmaster Elite Series and one of Omnia's sponsored anglers. In June of 2024, we gave fans the chance to compete against Seth, and to interact with him on a YouTube livestream. The campaign was designed to feature Omnia's premium membership service Omnia PRO, and to cement the brand as trustworthy and in-the-know.

As part of the activation event, anglers were invited to register for a free virtual derby and fish for up to 30 days to record their best 5 fish. Using industry partner TourneyX, anglers were able to compete on their own lake, at whatever time worked best for them, by submitted photos of their catches through the app.

Seth was only given 1 day to fish, and we streamed it live online. (Not exactly fair but hey, he's a pro!)

To increase our stream's reach, we partnered with media companies Serious Angler and Bass Talk Live to co-broadcast the event.

Throughout the morning and afternoon broadcasts, anglers were able to submit questions for Seth and get real time feedback. The stream also featured giveaways, special guests and some big bass getting caught live.

At the end of the contest period, any angler who registered for the free event was given a chance to sign up for the subscription service Omnia PRO at a discounted rate. And any PRO members who did manage to beat Seth's score got bonus cash and prizes.

The stream ended up getting tens of thousands of views and replays and hundreds of comments and shares.

Special offer codes used during the livestream revealed that it was an effective activation event, leading to the single largest date for subscription starts for the year.